Our Story

Love the Comfort, Love Yourself! 

143 was born out of an unwavering commitment to empowering women to do what they love — in athletic apparel they love to wear. But more than that, we strive to supply the comfort and confidence to love and respect yourself. In fact, our name stands for the number of letters in ‘I Love You’ (1-4-3) — something we need to tell ourselves more often.

It all began in 2020 with an idea to make athleisure that empower women to be confident and grow personally, physically and mentally. We’re not only committed to quality and value by picking premium, ultra soft performance materials. We're about making you confident and comfortable in your own skin — both in the gym and for everyday wear!

We believe sexy starts and ends with confidence. Our thoughtfully designed, incredibly comfortable styles offer heat-defying breathability and sweat-wicking. Multidirectional stretch allows you to move freely and stretch, bend and squat without worrying about your clothing: It fits like a second skin after every single rep!